In 2025, SALUK & CO. continued our collaboration with award-winning Tequila Ocho by running a fully integrated, national media program for the brand.

The campaign kicked off on May 22nd, which is World Paloma Day. The Paloma is Mexico’s National Cocktail, and the brand’s messaging of FLY LA PALOMA, was featured heavily in the first wave of advertising. The campaign continued through the summer with the award-winning “MADE BY HAND AND HEART” campaign, defining the craft of making this world-class tequila.

The brand awareness program included:

1. Hand Painted Walls and Spectaculars

2. Custom Branded Partnerships with Conde Nast, Vinepair, and The Robb Report

3. Wrapping the New York Times on World Paloma Day

4. Home Page Takeovers, including the YouTube Masthead

5. Local Partnerships with sites such as NYTimes, LATimes, Texas Monthly, and many others