MEDIA EXPERTISE
Imagine a world where data informs creativity in media. The result being an engaging message served to the right audience in the right place, enticing them to engage with your content. That is our reality.
WE ANALYZE every piece of RESEARCH & data available, and explore all media OPTIONS to put together the most effective plan for each of our clients.
We provide full-service media planning, buying and analytics across all disciplines, and we go beyond the media plan, often developing custom branded content, leveraging our media partners' relationships to create added value for our clients.
When the campaign ends, our data team dissects each piece of the program to answer the questions of “What worked?” and yes… “What didn’t work?” – we optimize campaigns in real-time, and provide learnings for the future.
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TRANSPARENCY
Our media buying services are 100% transparent.
This means that any discounts received by the agency, are immediately transferred to our clients. Similarly, we transfer any and all agency rebates, bonuses, or added value from media planning or buying to our clients.
None of our employees have any financial relationships or quid pro quo relationships with media suppliers, sales teams, or other third parties.
We pride ourselves in not being beholden to any third-party vendor (unlike holding companies) for out of home advertising, digital/programmatic advertising, or any other media options.
MEDIA STRATEGY
We develop media plans that get results.
We utilize our access to data and research to understand what motivates a person, and we create ideas that get people to react.
Our targeting is second to none, and we understand that efficiency is nothing without effectiveness.
NEGOTIATION
Our team has planned and bought over $1B worth of media for clients ranging from Fortune 100 companies to start ups.
That means we have executive-level relationships with media vendors in every media sector, leading to the most opportunistic rates & prime placement across all media.
CUSTOM BRANDED CONTENT
We work with our media partners to develop content that your customers WANT to experience, rather than just putting another ad in front of them.
These programs have seen the greatest results in pre/post market research studies for a variety of our clients.
ANALYTICS
Creating a media plan is just a small part of what we do. Our data team analyzes the competitive market, and provides insights that lead to true marketing outcomes.
We go beyond KPI's to provide recommendations on next steps for your brand.